Alness entered the Scotland in Bloom competition in 1997 and the town has had considerable
success in floral competitions. Alness has won the Scottish small town award seven times,
British small town award three times and the Beautiful Scotland in Bloom Premier Award three
times, aswell as being winners in the Nations and World in Bloom competitions. As a result
of this success and the publicity created by these awards Alness has become the shopping
centre for Easter Ross. The High Street is now bustling with shoppers and tourists enjoying
the beautiful flowers.